Prevent plant disease. Get SWEET results.

Prevent plant disease. Get SWEET results.

Why is it that consumers prefer to buy produce directly from the farmer?  While the craze to support local business has spread widely the past several years, consumers are also finding that same-day, fresh-picked produce often has a better taste than store-bought produce.  That is what Graber’s Greenhouse found when customers continued to return throughout the summer.  But this sudden peak in produce sales wasn’t an annual occurrence.  The Graber’s credit the peak to the increase in sweetness of their fruits and vegetables, which began with the use of a new fertility program.

The amount of sweetness in produce can be determined through a measurement known as °BRIX.  The °BRIX level is a reading of the “pounds of sucrose, fructose, vitamins, minerals, amino acids, proteins, hormones, and other solids in one hundred pounds of any particular plant juice.”1  The higher the °BRIX level of the plant, the higher the sugar content.  With higher sugar content, the produce will not only taste sweeter, but also have a higher nutritional value, higher protein and mineral content, greater density, and even longer storage attributes.2

In addition to the attributes that a higher °BRIX level provides to the produce, it is also very beneficial to the plant health and prevention of insect feeding.  The man coveted for popularizing °BRIX, Dr. Carey Reams, described the correlation between high °BRIX levels and superior plant health.  He explained, it is like that of humans who receive the proper amount of nutrients we need to live a healthy life; stating that “properly balanced soil will likewise produce plants resistant to disease.”2   Also, the decrease of insect feeding has been proven in many cases such as the study done by Oscar Morand, who observed caterpillar’s favoritism for plants with a lower °BRIX level versus the plants with higher protein and mineral content as it was more difficult for them to digest.3

A wealth of benefits come from increasing the °BRIX level of a plant, but in order to achieve high °BRIX levels Dr. Reams reiterated that a balance of “primary, secondary, micro-nutrients, and trace minerals are required to re-mineralize the soil.”2  Many growers have learned that finding the balance Dr. Reams refers to can be a very difficult task on their own.  Until Dan Lane, a 4th generation farmer from Delaware, Ohio, used his knowledge of soil fertility and the principles he learned from the many test plots he planted year after year to create a complete and balanced blend of fertilizers for the specific needs of different crops. The result was –  HyR BRIX® Fertilizer, a slow-release fertilizer packed full of 13 nutrients, including essential micro-nutrients, and a significant focus on the sulfur and calcium needs of most plants.  HyR BRIX® Fertilizers contain exactly the balance of nutrients growers are looking for to increase the °BRIX level in their plants.  From the All-Purpose Fertilizer to the Pasture Fertilizer, the unique blends have been proven to yield a more desirable produce or forage, as well as decrease plant disease and insect feeding.

Growers looking to lower fungicide and insecticide costs or simply looking to produce a crop that will keep consumers coming back, need to start with re-mineralizing their soils.  You could say, HyR BRIX® Fertilizer has taken the guess work out of growing.

For more information on HyR BRIX® Fertilizer products, visit


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